Years later we are all creating content to help establish our market knowledge, credibility, boost our website rankings and to apply the new way we are told that business and marketing is done. And it has been a challenge - the only way forward has been to simply get started and apply discipline to do it regularly. I note down ideas throughout my week which I think would be interesting to expand on, things I have learnt and things which I want to pass on.
But today, something really cool dawned on me. Apart from all these external reasons for blogging, one really unexpected benefit has been that it has significantly accelerated my own learning.
Here are some of the ways this is occurring for me (maybe it is for you too)
1. I focus sharply on new information I come across and filter it to see if it is of use to my target market(s). This has created a more automatic checking of who my target market is, and what voice I need to speak to them in (anyone reading this blog will see that I'm not quite there yet - but at least this is becoming clearer to me)
2. I am becoming more selective in the information I decide to take in, and think how I will filter it or explain it to another - a great way of reinforcing my own learning and understanding.
3. Issues and concerns which come up during my working days become case studies for what I have learnt, what mistakes I have made, and what clearly articulated learning I can apply as a result. This enforced reflection has provided me with some fantastic insights as I consider how I can share these with others.
4. Not only am I able to share my thoughts, but my learning gets reinforced by writing about it.
Would love to hear about your experience.
Have you found any unexpected benefit from the discipline of blogging or other regular content creation? Feel free to comment ...
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