Whether you are looking for relevant news to put up on your website, writing a blog, or looking at ways to establish that much needed earnt authority in your field to set you apart from your competitors, unique and expert content is the main way of achieving this.

It may give you a boost to remember that most people do not know what you do in your area of expertise - this is why you are doing what you do!  So your knowledge is very valuable to others (even if you feel it is ordinary).

If you are like the majority of business owners, when it actually comes down to creating content, you may simply freeze.

Start

Just start.  Don't wait till you 'know what you are doing, or can do it perfectly' (my favourite procrastination techniques).

While you may be in awe of brilliant content, you probably don't realise what it takes to get it to that state.  It would have been in concept stage, drafted, left to incubate, revisited, polished, 'feed-backed', revisited, edited, changed, trialled, and eventually published.  Other content may not have passed the test and been discarded.  So do not think that your first attempt has to be perfect, or that it will even make the grade.

Schedule content creation time

Make it a discipline.  Schedule writing/content creation time into your calendar, or set yourself a less formal deadline - 'by the end of the day I will have one article written'

Get inspired - 5 quick ideas

Is your ideas bank empty?

Here are some tips about how to get inspired and get creative.

1. Write down the top 10 questions you get asked.  Base 10 articles around those responses.
2. Get someone to interview you, and then publish the interview.
3. Make a habit of spending 10 minutes at the end of the day noting down challenges you have solved in your work.  When you get time, review these and work out if there is a useful article in any of them.
4. Interview a colleague and ask them what you have taught them.  Write about it.
5. When doing research and keeping up to date in your field, share valuable information.