While it is important to keep up with the overall direction of changes, you do not need to worry if you follow the absolute fundamentals. The whole reason for Google's incessant tweaking, is to provide the most relevant results for people searching for information.
So - be authentic, have genuine and useful content, be who you say you are (including in your Meta Descriptions - ie. the descriptions given to search engines about each of your pages), use logical structured layout and formatting (such as headings, use of emphasis and boldness appropriately, and linking clearly to relevant content) and you will be well on your way to having unshakable fundamentals which won't change.
There are of course lots of other ways to further help yourself along, however when you delve into these - you will see that these are just activities which further authenticate you as being genuine. Here are some other frequently recommended actions, and how these relate back to showing you are real.
1. Frequently updating content and blogging - this shows an ongoing activity and commitment to your particular area. It shows you continually have more value and current information. It is natural that this should out-rank those who rarely update their content.
2. Use of video - this shows a desire to provide content and information in a visual way - and shows a willingness to provide people what they want - given that people are increasingly using video search to find information (via YouTube and others)
3. Use of interaction - blog comments, forums - again shows an understanding of people's need to interact and connect about issues and interests common to them.
In fact, if you look at any search engine optimisation manuals and guidelines, you will find everything tracks back to the one thing - validation of your authenticity and usefulness to the 'searcher'.
So rather than racking your brains about what Google will decide to do next, set your mind to how you can serve your site visitors better, how you can offer them the best experience and information and how you can best meet their needs.
Flickr: jonsson
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