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Learning to make your business serve you

Urszula Richards - Tuesday, January 26, 2010
The Reflection is over and ramping up in the new year has begun.  So what has all this reflection allowed for?

It has allowed me to disengage from my business in order to 'feel' what is important to me, and to clarify my direction.  With so much information and 'noise' coming in, it is hard to distinguish what is of real value.  Towards the end of last year I was feeling jarred with tweets, followers, who to follow, what to read, what to subscribe to, what I had subscribed to, and which of the myriad of "once ever only" offers were truly essential.Google Feed Image

Reflection has allowed me to get back to basics by coming back to my business plan.  Not just any business plan but one which is driven by my personal goals about how I want to live.  The whole point of being in business as far as I am concerned is for it to give me control over my own destiny. (Ok, so there are other reasons also, but this is a driving force for me).  If your business is not doing this, its time to reconsider what it is all about, or perhaps how you are going about it.

I have reaffirmed my desire for a very simple business structure, for diversified income streams, and to build my business in a way where systems and structures come first, so it can all be handed over easily, and where my personal presence will not be essential for the business to work.  I have been much more detailed than this in my actual plan of course, and this has now allowed me to make some solid decisions.  Here are a few...

1.     Email lists - which to keep, which to ditch

If it does not fit with specific, actionable goals clearly stated on my business plan, I won't subscribe.  I know how to find the information again when I need it.   While ideally I would only use Google Reader to keep track of content, some excellent content only comes via an email opt in (from clever marketers who know the value of your email address).

2.     Social Media

I now mainly have live push-type feeds switched off, but scan feeds regularly.  I have affirmed my view that what I follow needs to be useful content and not just chit chat or blatant marketing, and I will un-follow a lot of people who don't provide the content which I need right now.  For my own contributions, I intend to pass on others' excellent content as I find it, or my own content.

3.     Utilize Google Reader a lot more

This takes the clutter out of my inbox, allows me to categorize my inputs, and quickly scan for what is useful at a time which suits me.

Here is an example of how this all works in practice.  As I was writing this post, an affiliate application I had been waiting on for for some time came though in my email.  I had included as part of my multiple income stream plan to develop the affiliate part of my business this year, so I will act on this straight away.  Another email came through about a great workshop I would love to attend, but I deleted this because I have made a decision to APPLY what I have learnt this year without gaining more 'cutting edge, beat the market' type of input, as incredibly enticing as it is.  Big tip - delete quickly!!

So what will you be doing differently?  Has the holiday, reflective period created some insights or changes for you?

Resource:  If you are unfamiliar with Google Reader, check out this 60 second grab.  It will free up your time incredibly.

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Learning to make your business serve you

Read More | 26 Jan 2010 by Urszula Richards

The Pomodoro Technique - Productivity at its Best

Urszula Richards - Thursday, December 10, 2009

The Pomodoro Technique is an excellent productivity and time management system which I have stumbled upon and have been using for a few weeks now.

It is extremely simple to use and powerful, as it hones your focus and discipline in quite a gentle way.  Its aim is to get us to tackle and complete items we avoid doing due to fear of failure, or a dislike of the task.

The name 'Pomodoro' comes from the tomato-shaped kitchen timer which was used by the inventor of the technique.  I of course, use my iphone.  The important thing about whichever timer you use, is that it has an audible ring.  This and a piece of paper is all you need.

The basis of the technique is through firstly defining a unit of time 'a Pomodoro', as being 25 minutes.  Your task needs to be worked on solidly with no distractions during this time.  For longer tasks you join the Pomodoro's together, but not before having a 4-5 minute break between each Pomodoro.  For shorter tasks, you group these to go into the one Pomodoro.  

Every 4 Pomodoros (2 hours) you have a 15-30 minute break.

Here is a brief daily structure:

1.     Daily tasks are written down and prioritized.
2.     A heading for 'Urgent and Unexpected' is created, where anything urgent which crops up and needs to be dealt with that day is noted.  If at the end of the Pomodoro you still believe task is urgent, you can rearrange your day's schedule and slot this in as a Pomodoro.
3.     An activity sheet is created - where all 'to do' items are listed as they come up.  This could be follow up actions from the day's activities, or anything else - this sheet is simply a repository for things to do, so they don't get forgotten.
4.     Tasks are tackled in 25 minute blocks, distractions are noted and dealt with in the 5 minute breaks, or scheduled into the daily worksheet.

The way it has really helped me is that:


  • I now know exactly how long I am spending on a task (I just count the number of Pomodoros)
  • I become acutely aware of my distractions (if a Pomodoro is 'broken', you need to start the timer again - so there is an incentive to not give in to distraction)
  • I have been able to tell those around me that I am 'in the middle of a Pomodoro' and this has lessened ad-hoc distractions (I am yet to teach the dogs about this)
  • I am finding that I am getting to tackle difficult tasks which I have avoided, because I can chunk it up into 25 minutes at a time.

The real success for me has been that I am still very happily doing it after two weeks, and my days have felt very productive.

Here is the link to access The Pomodoro Technique website where you can access the free downloadable book of the technique also.

Give it a go - I'd love to hear your feedback if you try it.

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