UR-blog

An Introverted Solo Business Owner's Profitability Dilemma

An Introverted Solo Business Owner's Profitability Dilemma

  • Urszula Richards
  • 2 July 2019

They say we teach what we most need to know, and this was certainly the case when I implemented something I had been teaching for awhile. Over 50% take up by clients, and additional work to boot.

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When it matters too much to give up but navigating the path is getting exhausting

When it matters too much to give up but navigating the path is getting exhausting

  • Urszula Richards
  • 21 March 2019

For a long time I wondered why being diligent in my work was not getting me the results I wanted in my business. That's when I discovered how important it is to discover your own strengths and work with the path of least resistance ... to you.

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Are You Using the Superpowers of Online Community in Your Business?

Are You Using the Superpowers of Online Community in Your Business?

  • Urszula Richards
  • 26 February 2019

Often just the act of articulating something can give it power. This was certainly the case when getting prepped for Sharon Kaibel's Achievernet podcast on the topic of online communities. What better way to start than to put a spotlight on invisible powers.

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Who are you really talking to?

Who are you really talking to?

  • Urszula Richards
  • 25 May 2017

Writing as if you are talking to your peers instead of your prospective clients is something which is really easy to do. This article explores three ways in which you may be doing this, and why it's important to write in the language of your clients.

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How to 'do what works' without sacrificing 'who you are'

How to 'do what works' without sacrificing 'who you are'

  • Urszula Richards
  • 29 March 2017

You may not realise it, but rejecting tried and true online marketing techniques can be like throwing the baby out with the bathwater.
There is a way of applying best practice principles, without selling out.
What to do?

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Keeping it Real In the Hyped-Up Online Universe

Keeping it Real In the Hyped-Up Online Universe

  • Urszula Richards
  • 18 March 2017

This morning I had a real rant with one of my mentors about the hype and noise online right now, which seems to be drowning out some amazing real talent.

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Curation as a *low risk* way of finding your voice

Curation as a *low risk* way of finding your voice

  • Urszula Richards
  • 2 January 2017

It can be quite daunting starting to publicly put your ideas, opinions and point of view online, where your clients, peers and others can read and comment. Curation is a perfect, low risk way of getting started while you find your voice.

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Does online marketing make you feel icky?

Does online marketing make you feel icky?

  • Urszula Richards
  • 26 December 2016

It's hard to get enthused about marketing when something about it does not feel right...

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Know + Like + Trust and Remember

Know + Like + Trust and Remember

  • Urszula Richards
  • 14 December 2016

While most people understand the importance of 'know, like and trust', making a conscious effort to be remembered sometimes gets forgotten...

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