onlineiq blog

The true cost of a cheap website

The true cost of a cheap website

  • Urszula Richards
  • 11 March 2014

It makes sense to cut unnecessary costs whenever you can when running an efficient business, and getting your online presence in order is no exception. However there is no point spending any money unless you get a return on your investment. This article talks you through some important things to consider when deciding who should build your website and what you need to make sure you cover off. This is not a short article, but a must read if you are at the point of getting your website either built for the first time, or rebuilt.

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Improving ROI for the Cellar Door Wine Festival

Improving ROI for the Cellar Door Wine Festival

  • Urszula Richards
  • 18 February 2014

It is a huge effort to prepare for shows and festivals where you set up, spend 2 - 3 days (sometimes more) in daily full on interaction with clients, and then really hope that all of that effort was worth it. I review a recent festival and comment on what I found as far as the various approaches to getting new client leads went.

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Cool Tools to make your blog look great!

Cool Tools to make your blog look great!

  • Urszula Richards
  • 11 February 2014

No matter how good your blog is, it can look a bit dull and lifeless without an image. And its not just about blogs. Images are in, from infographics, to facebook posts - nothing captures attention like an image. Here are some very cool tools which will make YOU and your content look great!

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How blogs work, and where to start...

How blogs work, and where to start...

  • Urszula Richards
  • 4 February 2014

You have probably heard that having a blog is an important part of online marketing, but you're not alone if you are thinking 'how on earth does one make sales?' by blogging. This post aims to answer that question and to give you some quick tips for getting started.

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How do I optimise my website to capture new client leads?

How do I optimise my website to capture new client leads?

  • Urszula Richards
  • 28 January 2014

There are many ways to turn your website into a lead generating machine. To do this though, you need to be prepared to put in the thought about how best you can help your clients - that is the only place to start.

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The humble survey as a client engagement tool

The humble survey as a client engagement tool

  • Urszula Richards
  • 21 January 2014

Some interesting results from an online client survey showing how it can be used to increase engagement with your existing clients and help with fine tuning your message for your prospects.

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Business Catalyst Sandpile Awards 2013

Business Catalyst Sandpile Awards 2013

  • Urszula Richards
  • 16 January 2014

Our very own community of practice - meeting weekly to keep continuously updated with the latest, and continuous changes in the online world.

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Google Places - the Directory with the Mostest

Google Places - the Directory with the Mostest

  • Urszula Richards
  • 14 November 2013

This is one of the most significant steps you can take to help Google ranking you.

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online business makeovers - because you WILL get judged by how you look

online business makeovers - because you WILL get judged by how you look

  • Urszula Richards
  • 16 October 2013

Many businesses who had websites created many years ago avoid taking the plunge to update them - because they worry about how much this will cost. Fortunately - the cost has actually gone down as a result of some very robust and clever platforms which allow creating a website for a fraction of what it used to cost.

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Leafy Sea Dragon Festival - Notes about building a Festival Website

Leafy Sea Dragon Festival - Notes about building a Festival Website

  • Urszula Richards
  • 23 April 2013

This vibrant festival was developed by onlineiq as a first every festival project using the Adobe Business Catalyst platform. The result was a beautiful and functional site, and below are some musings and learnings from the experience.

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