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Website analytics are essential for tracking the effectiveness of your website with very specific information showing you what works and what doesn't.
When you log in to your Administration system, the first thing you will see is a Dashboard with the most relevant real time information about your website.

When viewing more reports, you can drill down to view essential information about your site visitors and their behaviour on your website.

A detailed menu helps view details even further - depending on the tools you have enabled on your website, such as leads and e-commerce information.