Urszula Richards Blog

Stop Overthinking. Start Implementing

Stop Overthinking. Start Implementing

  • Urszula Richards
  • 18 January 2020

You know you need to take action but this is easier said than done. How cool would it be to know where to channel your time and energy ...

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From Slowmentum to Momentum - a Sustainable Approach For Solopreneurs

From Slowmentum to Momentum - a Sustainable Approach For Solopreneurs

  • Urszula Richards
  • 9 January 2020

There is a lot to be said for slowing down in order to be able to execute effectively.

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Profitability and the Solo Business Owner

Profitability and the Solo Business Owner

  • Urszula Richards
  • 2 July 2019

Focusing on client retention is the most powerful thing you can do in your business. This example showed an over 50% response to a new offering.

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When it matters too much to give up but navigating the path is getting exhausting

When it matters too much to give up but navigating the path is getting exhausting

  • Urszula Richards
  • 21 March 2019

For a long time I wondered why being diligent in my work was not getting me the results I wanted in my business. That's when I discovered how important it is to discover your own strengths and work with the path of least resistance ... to you.

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Are You Using the Superpowers of Online Community in Your Business?

Are You Using the Superpowers of Online Community in Your Business?

  • Urszula Richards
  • 26 February 2019

Often just the act of articulating something can give it power. This was certainly the case when getting prepped for Sharon Kaibel's Achievernet podcast on the topic of online communities. What better way to start than to put a spotlight on invisible powers.

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Start Learning. Now.

Start Learning. Now.

  • Urszula Richards
  • 1 July 2017

Many people, after successfully getting online are then faced with the realisation that having an online presence is just the beginning.
You'd think that having a beautiful website would let you sit back for a bit and start watching all those leads come pouring in.
The reality is, that your online presence is just the starting point of your online marketing journey.

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Who are you really talking to?

Who are you really talking to?

  • Urszula Richards
  • 25 May 2017

Writing as if you are talking to your peers instead of your prospective clients is something which is really easy to do. This article explores three ways in which you may be doing this, and why it's important to write in the language of your clients.

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How to 'do what works' without sacrificing 'who you are'

How to 'do what works' without sacrificing 'who you are'

  • Urszula Richards
  • 29 March 2017

You may not realise it, but rejecting tried and true online marketing techniques can be like throwing the baby out with the bathwater.
There is a way of applying best practice principles, without selling out.
What to do?

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Keeping it Real In the Hyped-Up Online Universe

Keeping it Real In the Hyped-Up Online Universe

  • Urszula Richards
  • 18 March 2017

This morning I had a real rant with one of my mentors about the hype and noise online right now, which seems to be drowning out some amazing real talent.

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Curation as a *low risk* way of finding your voice

Curation as a *low risk* way of finding your voice

  • Urszula Richards
  • 2 January 2017

It can be quite daunting starting to publicly put your ideas, opinions and point of view online, where your clients, peers and others can read and comment. Curation is a perfect, low risk way of getting started while you find your voice.

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