Curation as a *low risk* way of finding your voice
- by Urszula Richards
- 2 January 2017
Starting to get your ideas out into the public arena is an essential part of finding your online voice.
If you are having trouble getting started with this it is not surprising.
It takes quite a bit of work to plan a quality piece of content, and it can be a bit scary at first to put your thoughts out there. So a great way to get started is through curation.
What the *bleep* is curation?
You will have heard of curation in terms of art galleries perhaps, where the curator selects art to display. Curation in the context I am referring to here is about sourcing and then adding commentary to existing online content. It is an excellent, low risk and easy way of communicating something about you -
For example -
- it shows what you are reading and who your influences are
- it allows you to 'piggy back' off quality existing content &
- use something already created as a 'jump off' point for a point of view,a tip or reinforce a learning
How to do it
- Decide where you will be posting links and comments. (Facebook, LinkedIn, your blog, Google Plus)
- Find a piece of content you will use (blog post, downloadable resource, youtube, etc)
- Think about why you want to share this and how it could be useful to your readers
- Write a short introduction to the post. This short commentary should provide a conceptual link for your readers between what you are posting, and what you want them to get out of it.
In short - this is what will help them extract the value from what you are posting.
- Encourage comment, or experimentation.
This is to start the process of gauging the level of engagement with various topics. You can treat them as conversation starters as you get to build your audience.
Here is an example of what I mean.
Take a look at the key points where I link the benefits of the resource with how it may help the reader.