Urszula Richards Blog

Curation as a low risk way of finding your voice

Urszula Richards
2 January 2017

It can be quite daunting starting to publicly put your ideas, opinions and point of view online, where your clients, peers and others can read and comment. Curation is a perfect, low risk way of getting started while you find your voice.

Does online marketing make you feel icky?

Urszula Richards
26 December 2016

It's hard to get enthused about marketing when something about it does not feel right...

Know + Like + Trust and Remember

Urszula Richards
14 December 2016

While most people understand the importance of 'know, like and trust', making a conscious effort to be remembered sometimes gets forgotten...

Getting Found Online - notes to the Yellow Pages Generation

Urszula Richards
19 May 2014

If this whole online marketing thing still makes no sense to you, this article will explain how it works, in words which a someone from the 'Yellow Pages' generation will understand.

How blogs work, and where to start...

Urszula Richards
4 February 2014

You have probably heard that having a blog is an important part of online marketing, but you're not alone if you are thinking 'how on earth does one make sales?' by blogging. This post aims to answer that question and to give you some quick tips for getting started.

The humble survey as a client engagement tool

Urszula Richards
21 January 2014

Some interesting results from an online client survey showing how it can be used to increase engagement with your existing clients and help with fine tuning your message for your prospects.