What just happened with Facebook, and what does it mean?
- by Urszula Richards
- 18 February 2021
Australians woke up this morning to the news that ... well that there WAS no news in their normal Facebook feed. It is almost like a Digital COVID.
What may have been one of those passing news stories (how the big giants of Google and Facebook are being challenged about paying for news content in Australia) has now reached implementation point - if that is what you call it. It feels more of a flexing of muscles in what has up until now been a war of words.
I almost wonder if Google and Facebook have agreed to split-test their response - Google entering talks, and Facebook blocking content.
But what does it really mean?
How this will play out, is really too early to tell, but what it does point out is that we cannot rely on socials as our only source of finding information, or sharing information about ourselves and our businesses. The three pronged approach in securing a solid digital presence is through your own website, social media platforms, and your email communications, meaning that you have a database of clients who you can communicate with.
Your website and your database become your business asset, regardless of what platforms choose to do. With a website and email, you very much own and control the end user experience, or at least have a chance of influencing what you want their journey to be.
One key risk management tool is diversification. By diversifying the ways you manage and promote your business online, you not only mitigate the risks, but also supercharge effectiveness when all three of these are working together.
Our online business roadmap helps understand what each channel and platform is good for at its best, and ensures we have a solid and risk assessed presence.