Hi and welcome

I'm so glad you're here.

I'm Urszula Richards, The Implementation Genie.

My mission and goal is to help purpose driven solopreneurs free up their time to work in their zone of genius.

Over the 20 years of working with business owners within my own digital agency and as a mentor and coach,  I have developed a deep understanding of the stuck points business owners face, and what can help in moving forwards.

I was challenged to sum up the three key areas where people get stuck, and where getting unstuck would make a significant difference to their business.

Articulating your message is the first.

From not being clear about who your clients are, through to not knowing how to articulate the problems you solve, and a whole range of issues in between would have to be the number one most common problem.

Having a system to continually communicate

I see my role as helping identify these, and help cut through slick marketing messages of products and services which have no value - my pet hate. On the other hand, helping illuminate the path and dimming (useless) bright shiny objects brings me joy!

This work is my 'true love' -  deep diving deep into your aspirations and business to find ways to increase both ease and effectiveness.

The clients who benefit most in working with me -

  • know that there is a need to embrace the online medium and want to understand it - even if they don't personally want to implement the bulk of it.  Understanding is crucial to trusting the process, so that even if you opt to have someone else do this work for you, you know what you are asking of them, and know if it is working.
  • are open to kind but frank conversations when exploring the path forward - because if you keep doing what you've always done then ... you know the rest 
  • can devote some time to learning and implementing, or have someone who they can delegate to, have trained up or outsource to (or we can find someone)

My many years in this field have enabled me able to tap into all manner of experts, and to craft custom strategies for you based on both your big picture and the required implementation in mind, simultaneously. No point setting strategies which have little likelihood of ever being implemented.

My mentoring programs allow you to have the equivalent of an in-house Marketing Manager in your micro business, with the added benefit of having someone objective and on your side to regularly talk with.

I can assure you we will also have a lot of FUN. Fun makes the energy flow and sets the correct tone - because if we're not enjoying the journey - why are we on it?  Prepare for loud laughter.

If you'd like to connect, you can send me a message on the contact page, send a connection request on LinkedIn, or book in a zero obligation but high value 30 minute call.

Can't wait to chat.